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Zest4 – Double Finalists at the upcoming Comms Business Awards

May 14th, 2018 by Mandy Fazelynia

Zest4 has just been announced as finalists in two categories for the upcoming Comms Business Awards; Channel Supplier Mobile 2018 and Channel Supplier Best IoT/M2M Provider 2018.

We are absolutely delighted with the news, as it shows our unrivalled commitment to the channel and how we aim to help all our Partners do the best they can by providing innovative M2M technology and mobile solutions that stand them apart and make it easy for them to the meet the changing needs of their customers, time and time again.

With proactive support where they need it most, we help our Partners make the most of every business opportunity, whatever it takes.PrintPrint

Zest4 Launch New IoT Marketing Campaign – Zest4 Go

May 3rd, 2018 by Mandy Fazelynia

Wholesale communications provider, Zest4, have today launched a brand-new marketing campaign to help encourage communications resellers to take the leap into the lucrative IoT marketplace.

‘Zest4 Go’, the campaign illustrates how Zest4 will support and guide reseller partners on their journey through the IoT, providing them with everything they need to succeed.

In a new IoT channel guide published by Comms Business magazine, Zest4’s Head of IoT, Anton Le Saux, explains how the market has changed over the last 18 months. Anton says, “Over the last 12 to 18 months, we have seen the channel evolve from one where we’ve had to ask partners for IoT business at every interaction, to one where our partners are bringing opportunities to us daily. With this growth there has been a step-change in what our partners are looking for; from the simple beginnings of us providing data SIMs for standard telephony devices, to now, where we are finding true IoT solutions to connect buildings, cars, smart machines and meters, the possibilities are endless.”

Whilst there has been continued rapid growth and huge changes in the way IoT technology is being embraced, there is still a lot of uncertainty, particularly amongst traditional resellers, in how to put a solution together. Many partners remain uncomfortable with the complexity of the technology and are unsure as to how IoT solutions can benefit their customers.

Over the last few years, Zest4 have continued to develop their package of support for partners in the IoT marketplace and have successfully helped many resellers to build up an IoT customer base. As well as appointing a dedicated team of IoT experts, Zest4 have also developed a wide range of end-to-end IoT solutions that bundle hardware and connectivity in a complete package that’s easy for partners to understand and to sell.

The ‘Zest4 Go’ campaign shows resellers how Zest4’s solutions, plus the team’s expert advice and support, will guide them on their IoT journey to increased revenue. Partners have nothing to fear; Zest will ensure they take the right direction; now is the time to make themselves a priority and ‘Go’ on their journey into IoT.

To find out more, visit http://zest4.com/go

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What’s on top of the IoT iceberg?

April 19th, 2018 by Mandy Fazelynia

IoT, M2M and smart machines that talk to each other; the stuff of nightmares, visionaries or the new day-to-day? Increasingly, these words, acronyms and phrases are becoming part of our normal vocabulary, and you’d be forgiven for thinking that they refer to something incredibly technical and complex. But, the Internet of Things, the IoT, is a remarkably simple concept, and something that is slowly creeping into all areas of our lives, whether you know about it, or not.

When we talk about the Internet of Things, the “things” we are referring to are all intelligent devices. That means machines that can interact with each other without human intervention. Not just mobile telephones, but all manner of machines – from heating thermostats to cars, lightbulbs to toothbrushes, and fridges to wristwatches. What makes these machines intelligent, is that they are all fitted with SIM cards. Because that little piece of plastic, sitting in your mobile telephone or tablet, can be configured and provisioned to ping data over cellular, Wi-Fi or broadband, providing the crucial link in the communication chain between machines; and that data connection is the “Internet” part.

But it’s no good just sending information between machines – the data must be interpreted into something meaningful and useful. Take the world of sport and fitness as an example -something that most of us get involved in either by participating or watching- Why bother following something, or doing something, if you’re not going to do anything with the information you’ve learned?

When it comes to sport, the value of IoT is often in the preparation. Athletes can track their training; heart rates, speeds, distance, calories burnt, and ultimately use this data to improve their performance. Coaches can review the information remotely, keeping up to date on their players’ true performance with minimal effort.

There are personal applications too, of course. These wearable devices are becoming ubiquitous, with over 80% of UK athletes using a smart device to track their activity. I’ve personally used a Fitbit for over six years, and was one of the early adopters of the first Jawbone fitness bands prior to that. But, I’m no longer in the minority, as more and more people are embracing wearable technology every day, this is our new normal.

It’s not just athletes that are making use of IoT technology – the possibilities behind the scenes of professional sport are huge; in motor racing, driving information like speed and acceleration can be transmitted from cars and motorbikes to track the performance of vehicles. What’s more, sports equipment can be checked remotely with predictive and preventative maintenance. Would you even believe that an intelligent tag on a pregnant racehorse’s ear can track her increasing temperature so accurately that it can predict when she will go into labour? This means that there’s no need for a vet to be on-site until necessary, thanks to this remote monitoring. All this manages to save increasingly huge amounts of time and effort, as the IoT technology will begin to automatically alert you if something goes wrong.

So, what’s next for wearable connected devices?

From where I’m standing, I think we’re on the edge of the explosion. The market is already huge, and I’m expecting appetite to grow exponentially as people and businesses continue to recognise the potential in using intelligent devices to capture information. In the years to come, perhaps we’ll reach a point where automated technology replaces all referees and umpires, we already have Hawkeye and Video Referees for tennis and football –we will rely on the Internet of Things for tracking competition results as well as personal performance.

What is key for all of us to take away from this revolution, is even if we don’t work or play in the sporting arena, all the cutting-edge technology that is being delivered today for sports and motoring etc, will bleed down into our everyday business and personal lives very shortly and enable all of us to benefit. If you are not already, you will soon be benefiting from IoT of some description at work and at home.

If you want to find out more about how Zest4 can help you sell IoT through your business or how IoT could benefit your own business get in touch at anton.lesaux@zest4.com or go to http://zest4.com/m2m to see how you can become a Zest4 IoT partner.

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