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Top 10 Places where provision of Public WiFi can influence buying decisions.

June 23rd, 2016 by Mandy Fazelynia

Due to public demand and a desire for 24/7 connectivity, the availability of public WiFi is expanding at a rapid rate. Wherever we go, whatever we do, internet access is fast becoming a key factor in our everyday lives.

This ever-increasing demand and the growth of the IoT (Internet of Things) provides telecommunications resellers with an unmissable opportunity for supplying M2M (machine to machine) solutions to business owners and operators.

So where do the public expect free WiFi and where might it influence their buying choices?

  1. Pubs & Restaurants: The majority of large pub and restaurant chains now offer free WiFi to customers. McDonald’s, Wetherspoon Pubs, Pizza Express, Pret A Manger and Harvester are just some of the well-known high street eateries which offer WiFi throughout their stores.


  1. Coffee Shops: The leading names in the coffee shop industry across the UK are also a popular hotspot for free WiFi. Costa Coffee, Café Rouge, Café Nero and Starbucks are all popular places to go when a quick internet surf is needed.


  1. Hotels: Hotels are another area where internet access is expected, but here it may not necessarily be free. Some hotels provide 30 minutes of free access a day but will charge for extended periods or to upgrade to faster connection speeds.


  1. Department Stores: Popular high street retailers including John Lewis, Debenhams and M&S are now offering WiFi throughout their stores. Customers can research products, compare deals and check buyer reviews before making a purchase.


  1. Train Stations: Public WiFi is becoming an increasing feature at train stations across the UK. London Underground have made WiFi available at 250 London Underground stations across the city, whilst mainline operators, such as East Coast Mainline, are installing WiFi at selected stations along their major routes.


  1. Airports: Most UK airports including Heathrow and Manchester now offer air passengers free WiFi in their terminals. Passengers can make use of their time whilst waiting for their departures by browsing the internet, catching up with the office or simply staying in touch with family and friends.


  1. Motorway Service Stations: Motorway service stations are another place where UK travellers can find WiFi access along their journeys. Welcome Break, Roadchef and Moto are just some of the service station operators that currently offer WiFi to help customers stay connected whilst on the move.


  1. Public Transport: Public WiFi is also beginning to emerge for travellers whilst on the move. Passengers are increasingly finding WiFi on public transport including trains, buses and taxis.  A great opportunity to propose an M2M solution.


  1. Public Buildings: Many public buildings such as museums, galleries and libraries are beginning to install public WiFi. A recent largescale project involved the installation of free WiFi at 1,000 public buildings around major towns and cities across the UK and included iconic buildings such as London’s Imperial War Museum, the National Gallery and the Natural History Museum.


  1. Whole City Centres: A number of UK cities have become completely ‘wireless cities’, offering public WiFi wherever you go. A total of 13 ‘wireless cities’ are already in existence including Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Newcastle, Nottingham, Portsmouth, Sheffield, Waltham Forest and Westminster.


To find out how Zest4 can help telecoms resellers provide public WiFi solutions to businesses like those listed above, get in touch by calling 0161 956 3355. Or to find out more about M2M solutions from Zest4, visit http://www.zest4.com/machine-to-machine.php.

Free WiFi on Public Transport – M2M Solutions for Travel

June 16th, 2016 by Mandy Fazelynia

Free WiFi is fast becoming the norm in every aspect of our lives. Whether we go to the shops, visit a restaurant, pop to the gym…free WiFi is everywhere. Except for public transport, however, where the roll-out has been much slower. But things are rapidly changing…

Thanks to continuing developments in M2M technology, free WiFi is now beginning to emerge on trains, in taxis, and even on buses. Some of the UK’s major cities have already installed public WiFi on a number of their trams and buses, so no matter where we go or how we travel, we’ll soon be able to stay connected.

The growth of free WiFi on public transport is a particular benefit for busy commuters wanting to maximise their productivity whilst travelling. Being able to access the internet allows them to check their schedules, catch up on emails and complete simple tasks.

At the heart of these public Wifi solutions is M2M (machine to machine) technology. By installing mobile broadband, bus companies can make free WiFi available to passengers whilst on-board, as well as benefiting from internet access for their own daily operations.

Installing public WiFi on buses, however, has been somewhat of a challenge. With vehicles constantly on the move and often away from internet hotspots, maintaining a constant connection can be tricky. The limited space and options for fitting and powering equipment were also challenges that bus operators faced.

However, with a bit of clever thinking, these challenges have been overcome and public WiFi solutions are now widely available for buses.

Working in partnership, Unified Communications providers Zest4 and M2M experts Arkessa have developed an M2M solution for buses that is now available through their network of resellers. As part of a complete M2M package, partners can benefit from expert knowledge and technical support, training through the Zest4 partner academy, marketing support, optimised tariffs and competitive commercials.

For more information and to find out how you could join the Zest4 M2M partner programme, call 0161 956 3355.

Or to read a case study on how telecoms reseller Darren smashed his annual target by putting free WiFi buses, visit http://www.zest4.com/m2m/public-wifi.phpdarren-large london-buses