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Zest4 Ranked 4th Best Performing Company in Megabuyte Emerging Stars Awards Programme 2018

March 15th, 2018 by Mandy Fazelynia

At an awards ceremony in London last week, wholesale communications provider Zest4 were unveiled as the 4th best performing company in the Megabuyte Emerging Stars Awards programme 2018.


The annual Emerging Stars programme identifies and recognises the most exciting, high growth scale-ups in the UK, with revenues between £3m and £10m, ranked according to their Megabuyte Scorecard rating. The rankings are compiled using Megabuyte’s proprietary Megabuyte Scorecard methodology, which assesses companies’ performance against key financial KPIs.

The Emerging Stars Awards programme includes the publication of the Top 25 winners list, and also recognises individual company performance across a number of different award categories.

Zest4 were a newcomer to the Emerging Stars rankings for 2018 and were unveiled as the 4th best-performing company with a Megabuyte score of 96. Zest4 were also ranked 2nd in the Telecoms & Networks peer group and have been highlighted as a top prospect for the Megabuyte50 in the next set of results – these are companies that look likely to exceed the Emerging Stars upper revenue limit of £10m in their next set of results, and, assuming continued profitability, are strong candidates for the next edition of the Megabuyte50.

Commenting on the results, Mandy Fazelynia, Zest4’s Operations & Business Development Director, said, “We are absolutely delighted to be have been ranked 4th best performing company in the Megabyte Emerging Stars Programme and 2nd in the Telecoms & Networks category. The Zest4 team have worked incredibly hard over the last few years to help expand our business, not only for the benefit of ourselves but also for the benefit of our customers. We are highly committed to developing new products and services that enable our partners to offer their end-customers the latest technological innovations and support them in embracing new market opportunities to increase sales. M2M and IoT technology has been a key focus of our strategy for the last 2 years and we are proud to have helped many of our partners to take the leap into this lucrative marketplace. The end-result of the Zest4 team’s hard work has been a significant year-on-year revenue increase and it is fantastic that our growth has been recognised in the Megabuyte Emerging Stars Awards’.

Further information on Megabuyte and the Emerging Stars Awards programme can be found by visiting http://www.megabuyte-awards.com/emerging-stars/winning-companies

For more information on Zest4, visit www.zest4.com or call 0161 956 3300.

The IoT explosion and how it affects what you and your customers do

March 12th, 2018 by Anton Le Saux

This market has historically been known as Machine-to-Machine (M2M) communications and encompasses services as diverse as smart meters in the home that feedback real-time consumption information to gas and electricity companies, to sensors on cow herds that automatically alert farmers when a cow is about to give birth. The industrial nature of many of these applications mean that the spread of the Internet of Things is less apparent to consumers, but analysts say the global market for IoT was already worth $200 Billion US Dollars last year (2017) and is set to continue to grow at a steady rate.


Established telecoms providers are likely to be the prime beneficiaries of this upward trend as the industry’s growth is mainly driven by large scale contracts from governments or larger companies. These businesses and organisations are seeking ways to use this technology to automate operations and maximise their efficiencies to generate cost savings.

Around the world we are witnessing governments investing heavily in this growth as IoT technology becomes embedded in ‘smart city’ projects. One such successful project was carried out in Santander in Spain, where more than 10,000 sensors monitor the city, from traffic flow and air quality, to noise and controlling street lamps. This technology is being used to improve public life and improve efficiencies of local authorities, for example by directing refuse collections when bins are full, rather than at a set day each week or month, to prevent unnecessary trips and expenditure.


As this technology develops and becomes more widespread, and accessible, we are seeing increasing elements being used in our everyday lives. At Zest4 we have recently used this technology to win such varying projects as smart bins and refuse collection, smart parking solutions, temperature sensors and monitoring for cold storage units, smart vending solutions, to managing the efficiency and maintenance of church clocks – this list is endless.

Smart meters throughout homes in the UK are becoming far more wide-spread. Providing true and up to date consumption data to gas and electricity providers to ensure consumers are billed accurately.


The automotive industry is also adopting connected technology for tracking, in-car entertainment and safety features, as well as providing tailored insurance packages to drivers willing to have their performance measured. Other key areas in development are healthcare, retail, security and IT networks.

This channel, in substantial and sustainable growth, is a fantastic opportunity for businesses at this time. We guarantee that most of your customers are realising the benefits of IoT, whether they know what it is yet, or not.  Make sure you are the business supplying them.

If you want to find out more about how IoT could benefit your business get in touch at anton.lesaux@zest4.com or go to http://zest4.com/m2m to see how you can become a Zest4 IoT partner.

IoT delivered to you by Zest4

February 22nd, 2018 by Anton Le Saux

Once perceived as a niche product delivered by a handful of specialists happy with small revenues, the IoT market has now become common place in our channels, sharing little in common with long-held perceptions.


Future IoT prospects are now beyond doubt, but despite this brightening outlook for many key players in the mobile and fixed line space it’s been a slow burn. Even within Zest4 the sales team has been in the background for a while, reflecting the state of the market. But we have steadily grown the partner and customer base and increased recurring monthly revenues for all involved. Now IoT is at the tipping point. The market is ready, the propositions are ready and the price point is at its optimum.

Over the last 12-24 months IoT has caused a buzz and captured the imagination of home owners and big businesses alike . Everyone is talking about it, and it’s evolving very quickly.

Revenue growth and connectivity has increased by almost 40 per cent year-on-year. No longer is IoT just seen as a niche telematics solution, it has crept into our personal and business lives to offer us productivity, connectivity, efficiency and innovation.

The cost of an IoT module is no longer prohibitive. And the rise of apps, software, hardware and connectivity options means that the data required to run an IoT solution is minimised. We are now seeing applications that cover a range of consumer, small business and big enterprise customers. Every day new products are launched, whether it’s to control heating, reduce the cost of car insurance or manage personal health and wellbeing.

In the next few years all homes will have smart meters. And in the business world we are seeing asset tracking for large items such as vans, trailers and machinery. We are also starting to track and trace all assets right down to pallets, pets and any other valuable asset.

Businesses are becoming greener and IoT offers them regulatory and legislative solutions such as carbon footprint reduction while minimising operating costs. IoT has also enabled organisations to demonstrate a duty of care for their employees, and there is now an influx of mobile CCTV solutions that can be fitted to fleets of vehicles. At Zest4 we partner with SmartWitness, Europe’s leading supplier of this type of connectivity solution. With almost 300,000 vehicles across Europe using this technology we are now making it available for all of our partners to sell and offer to their customers.


Connectivity back-up has never been more critical, and over the next 12-36 months we will witness connectivity solutions merge and communicate with each other into one big network. Local councils and government offices are looking at ways to make their cities smarter, and over the last year through our channel partners at Zest4, we have deployed solutions for parking, bus and train time-tabling, smart signage, pollution level monitoring, irrigation, vending, traffic flow, street lighting, waste management and much more.

The IoT market has advanced away from selling solutions to prospective customers, towards delivering solutions that customers actually want to buy. Both businesses and consumers are starting to ask for IoT connectivity, pulling it through the channel to become a mass market product. Customers are asking us how we can help them become more agile using technology, how we can help them minimise costs and how we can help them collate, pass and access data seamlessly between their computers, smartphones and machines.

The reseller market has an opportunity to build a new revenue stream from existing customers and acquire new customers. I firmly believe that the early adopters will be the future market leaders. As demand for IoT solutions intensifies it is inevitable that new market entrants will seek product knowledge and sales capability from their IoT provider. Consumers, small businesses and large enterprise clients will turn to their current suppliers for help and advice. They will expect an understanding of their requirements and a best fit solution. Incumbent suppliers who fail in this task not only risk losing future IoT business they could also lose the customer.


While we will see IoT growth across the board there are many solutions that will help the reseller that does not yet sell IoT to offer a solution to their customer. The first is the connected car. This covers everything from vehicle tracking, infotainment, route planning, fuel consumption, carbon emissions, insurance, driver wellbeing and accident management. While the big network operators will no doubt win the business that comes from the big motor manufacturers to allow connectivity at the point of manufacture, the aftermarket space is going to be up for grabs for all other IoT resellers and at Zest4 we have two products in Smart Witness and Smart Geotab’s Smart Vehicle (plug and play device) that will allow resellers to offer this and win in the aftermarket space.

Another opportunity for resellers is the connected building (home, office, warehouses and other business premises), taking in utilities, heating, temp control, lighting, vending, waste management, security, asset tracking, efficiency, entertainment and will even filter into white goods and other electrical and personal items. At Zest4 we are already working with our partners on solutions that are currently being developed and deployed by the reseller are shaping this space.

Resellers who are not in the IoT market need to think about what they should be focusing on. Generating revenue streams from IoT is just part of the story though. To have real success in IoT you have to be able to manage the data. With every IoT application there is a stream of data transferred from one device to another. The key to the success of IoT is having the ability to analyse and interpret the data and deliver it in a useful format, manage the data cost, identify where it’s being used, aggregate where necessary and if needed apply data caps and bars in real time. At Zest4 we give all our resellers and their customers access to a secure data management platform that will allow full visibility of their IoT estate and enable them to efficiently manage it. Resellers that make sense of this data will be the ones that take the market share.

In summary, now is the time to make your move and make sure that you are the one that supplies this connectivity to your new and existing customers.

If you want to find out more about how Zest4 can help you sell IOT through your business or how IoT could benefit your own business get in touch at anton.lesaux@zest4.com or go to http://zest4.com/m2m to see how you can become a Zest4 IoT partner

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