Connecting Retailers to Customers
It is reported by 70% of retailers, that consumers will wait a maximum of five minutes before abandoning a purchase and leaving the store.
The Internet of Things (IoT) can reduce risk by allowing retailers to understand their customers, to help them throughout the purchasing journey, creating a seamless and personal experience.
From mobile points of sale, connected self-serve kiosks, digital signage and shelf-edge pricing, IoT can take retail and enhance it to the customers’ needs. Through effective inventory keeping, ensuring the products that customers want are on the shelves at the right time, to pointing customers in the right direction to those products with in-store digital signage becomes beneficial to the customer journey.
To enhance the customer experience, to gain repeat purchase and to satisfactorily complete the buying cycle is paramount to all retail businesses, and through careful implementation of IoT both bricks and mortar and online retail can benefit.
Mobile points of sale:
By giving customers the ability to self-serve, staff can focus on customer service and creating further opportunities of purchase. Autonomous payment options, like contactless and mobile apps can help to reduce queues and speed-up overall purchasing time.
Creating a connection between the retailer and the customer, signage can give up to date information on stock levels and location of product, negating the need for staff-intervention. Creating personalised offers and discounts for customers to use in real-time.
Eliminating the risk of human error when applying new pricing, and allowing roll-out in real-time, reducing time-taken and cost to business in staffing.
Using Bluetooth Low Energy (BLE), businesses can directly target shoppers within a pre-determined geographical area – either in-store or walking by. By aiming so directly customers can be encouraged for impulse or repeat purchase.
BLE technology and Radio-Frequency Identification (RFID):
For use within the supply chain, warehousing and delivery, to improve stock management, reduce theft and reduce overall wastage.
Creating an entirely bespoke experience for each customer by targeting with personal messages, using set preferences and historical purchasing patterns to have pin-point accuracy.
External Input Monitoring:
Managing stock levels and staffing, making sure product and people are where they need to be, when they need to be.
Connectivity which is dependable is essential for retail, as any outage can cost potentially thousands in revenue, as well as introducing risk to retail and warehouse security systems, it can also affect productivity and customer loyalty.
Cloud-based connectivity is reliable, secure and quick. Both 3G and 4G wide-area networks (WAN) can be used as either primary connection, or to have in place as a fail-over measure.
The benefits are plentiful, and at Zest4 we can guide you to the right solution for your customers. Get in touch to see how we can help.
If you’re interested looking after a fleet, no matter what the size, you should look at this demonstration of the SmartWitness and Zest4 platform by Anton Le Saux.
Taking you through the benefits to your business, from money saving to safety consciousness, through to how you can track each and every vehicle in real-time, historically or at a point in time that you want to check.
A first-hand demonstration of how easy the platform is to use, and the advantages it can give to your business, you’ll learn how to check where your vehicles are, what speeds they are travelling at and whether any events (however major or minor) have occurred.
SmartWitness is and end-to-end solution, easy to install, tried and tested, the benefits include;
* Fuel economy across your fleet
* Wear and tear on vehicle monitoring
* Duty of care for your employees
* Managing performance of employees
* Insurance discounts; including first notification of loss benefits
* Video evidence for claims
* Benefits for resellers; ongoing management fees and maintenance
After property the vehicle is the most expensive thing an individual, or business, will buy, making sure you protect that asset is key. The automotive sector is a growing market for IoT with 68% of vehicles without connectivity currently, the potential is amazing for resellers.
What is the solution Zest4 offer?
– Hardware; the connected camera – a KP1, powerful 3G video transmission device, a built-in tracking and telematics data provider. Instant notification within seconds of event.
o HD 170° wide-angle lens
o Optional 2nd camera
o Optional audio
o GPS accurate for time/location data
– Software platform
o Safety and protection information within moments of any events
o Driver can initiate a panic button event
o GPS data, speed & route, accurate tracking of vehicles
A full demonstration is on this webinar which showcases:
– How easy the dashboard is to navigate
– How you can set rules for your organisation
– The tools to manage your fleet effectively
Although we are seeing lots of new technology being introduced into the IoT space for connectivity, 3G and 4G connectivity is still the go to service. Cellular connectivity can be used in almost any application for safe, secure transmission of IoT data. But single network solutions do have their drawbacks. Key areas which end users have concern over are when constant critical connectivity is required, what if your single network goes down, where is the resilience? What if your asset is constantly moving, there will always be occasions of cellular coverage on a single network dropping in and out of, or it could be that the SIMs are being installed at the point of manufacture, and your devices could be landing in different countries around the globe. For these reasons, and many more, smart connectors are now using multi network roaming SIMs for their IoT solutions and GPS tracking are just a handful that benefit from this kind of solution.
What is a multi-network roaming SIM?
There are two kinds of multi-network data SIM, steered and non-steered. Both kinds can connect you to multiple network providers, but there is a key difference.
Here at Zest4 we have access to both the steered and non-steered for our partners, but our recommendation is to always use our non-steered SIM solution for maximum performance.
As multi-network roaming SIMs form part of our IoT solution, you’ll get all the benefits of secure managed data and access to our SIM management platform. With the ability to view data usage in real time, add caps and bars, view diagnostics, and manage your entire SIM estate.
Zest4 puts you in total control of your connectivity and offers you the solutions you need to make sure all your IoT connectivity needs are met.
To find out more get in touch: email@example.com